Highway Harold

FORD | PARTS & SERVICE

Tires aren’t one-size-fits-all. They should fit the way you drive.

So for Ford Parts & Service, we turned the roads themselves into personalized signatures that reflect the different types of driving habits.

It all starts with a sketch

I had a ton of fun illustrating the initial outline of each ad. But our 3D artist Pierre Bourjo really brought things to life thereafter.

Credits

Role: concept, art direction, illustrator

CD: Matt Fraracci
Copywriter: Tiffany Lee
3D Illustrator: Pierre Bourjo
Producer: Betsy Tran

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