
Highway Harold
FORD | PARTS & SERVICE
Tires aren’t one-size-fits-all. They should fit the way you drive.
So for Ford Parts & Service, we turned the roads themselves into personalized signatures that reflect the different types of driving habits.
It all starts with a sketch
I had a ton of fun illustrating the initial outline of each ad. But our 3D artist Pierre Bourjo really brought things to life thereafter.

Credits
Role: concept, art direction, illustrator
CD: Matt Fraracci
Copywriter: Tiffany Lee
3D Illustrator: Pierre Bourjo
Producer: Betsy Tran