The World’s Cheesiest Billboard
TACO BELL
“Some things are just so pure and stupid and wonderful that they speak for themselves, so we’re just going to give you the facts here: Taco Bell is building a billboard that will dispense nacho cheese.”
— The Takeout,
part of The Onion / A.V. Club media group
860 Million
Media Impressions
I grew up reading Mad Magazine, so seeing them take a swing at my work was a real career highlight.
Credits
Role: concept, art direction, design, social
CD: Dave Chiavegato
ACD: Julia Morra, Trevor Gourley
Copywriter: Jackson Byrne
Designer: Casey Nash
Producer: Elvira Labate
Billboard Engineering: Rhoddy Marketing Group