Scented Crunchwrapping Paper
On Cyber Monday, and just in time for the holiday season, Taco Bell launched Scented Crunchwrapping Paper on Amazon.
The $4 set included 5 sheets of wrapping paper highlighting the fan-favourite Crunchwrap layers and it’s signature scent. It became an immediate bestseller and sold out multiple times over.
The wrapping paper was featured on Good Morning America, Lights Out with David Spade and over 100 other media outlets.
ACDs: Bernice Lo, Adam Notzl-Keyser, Julia Morra, Trevor Gourley
Jr. Art Director: Tommy Yong
Copywriter: Jackson Byrne
Jr. Copywriters: Jon Dawe, Suzie Charles