OOH: The Snack Stack Mobile
The Snack Stack Mobile will drive across the country visiting festivals and delivering free samples. 

Newspaper:

Printed in entertainment and sport sections in newspapers, The Snack Stack is revealed as the star at any social event. 

Digital: YouTube Takeover 

Create your own vertically stacked mash-up on Youtube. Drag and drop artists of your choice into the mixer and share your combinations on Facebook and Twitter. 

DM & In-Store: Netflix Partnership 

Exclusive Netflix content will be converted to 3D. Glasses and a coupon offer will be distributed through direct mail and in-store purchase. 

National Advertising Challenge:
Gold Medal Winner

How can Pepsi and Lay's become the preferred combo for Canadians? That was the campaign challenge for the 2015 NAC. Working feverishly around the clock with my partner Tiffiny Li, we were able to win the gold medal in the nationwide competition and earn a trip to Cannes.

Copywriter: Tiffiny Li