Taco Bell Slide Thru

To launch the Canadian exclusive Cheetos Crunchwrap Sliders, Taco Bell put a very Canadian twist on the traditional drive thru by creating the world’s first Slide Thru.

That’s right: we took over a ski hill, built a fully realized miniature Taco Bell experience and bussed our loyalist fans in for the fun. We also invited the media to take part in the exhilarating experience of Slide Thru tubing.

In total the Slide Thru generated 867 million media impressions. Most importantly, I got to eat 4 free Cheetos Crunchwrap Sliders which was the greatest experience of all.

Role: concept, design, art direction, social
CD: Dave Chiavegato
Copywriter: Jackson Byrne
Producer: Elvira Labate
Set Design: Brad Rothwell