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The World’s Cheesiest Billboard

Some things are just so pure and stupid and wonderful that they speak for themselves, so we’re just going to give you the facts here: Taco Bell is building a billboard that will dispense nacho cheese.
— The Takeout (a division of the Onion & AV Club)

Role: concept, design, art direction, social
CD: Dave Chiavegato
ACD: Julia Morra, Trevor Gourley
Copywriter: Jackson Byrne
Social Campaign: Casey Nash, Jacquie Kostuk
Producer: Elvira Labate
Billboard Engineering: Rhoddy Marketing Group