Toronto Blue Jays 6 Foam Finger

The Toronto Blue Jays wanted to celebrate the city it calls home. The 6 Foam Finger was created as a nod to Drake’s nickname and signal for the city. Foam fingers were handed out at the Sky Dome as part of TD’s ‘Thursday Night in the 6’ activation held each week the team was in town.

Role: concept, design, art direction
CD: Sean Davidson
Copywriter: Ryan Grosman
Designer: Chad Rafe Lesch
Producer: Eric Dance